Ethics, a growth industry we can manage without

1 	Body Shop sells franchises so that people can open shops using the Body 		Shop name. 
	a) What is a franchise?
	b) What are the advantages to Body Shop of selling franchises?
	c) What are the advantages to people buying franchises?

2 	Read the articles and make a list of the factors which have made Body Shop 	so successful.

3 	Produce a questionnaire to find out why people buy Body Shop products. 		List the buying influences in order of importance.

4 	Body Shop does not spend any money on television advertising. Why not?